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Would You Like Some Fries With That?
By way of the Wall Street Journal:
McDonald’s is setting out to poach Starbucks customers with the biggest addition to its menu in 30 years. Starting this year, the company’s nearly 14,000 U.S. locations will install coffee bars with “baristas” serving cappuccinos, lattes, mochas and the Frappe, similar to Starbucks’ ice-blended Frappuccino.
Perhaps they’ll try upselling an apple pie instead of the fries with their coffee drinks. It might be a better match. But still, yuk. I can’t imagine getting a decent coffee from McDonald’s.
I could be mean and say that most of McDonald’s customer base probably can’t tell the difference between good coffee and crap, but that would be a little unfair of me. After all, coffee lovers are made, not born.